OFFICINA
ENDORFINO

A creative playground: serving as workspace, design laboratory, and studio for curiosity, experiments, and some very special projects.

Florian Seidl

CIAO!


I am Florian Seidl and I live and
work in Turin, Italy. Here I spent many years in the automotive industry and have been responsible for product design at Lavazza Group since 2015.

Officina Endorfino is a personal project. If you’re interested, have a closer look and find out what I can do for you!

THE GOOD STUFF

Still a bit sketchy…

DESIGN

Bringing unique visions to life. A bespoke design process transforms initial ideas and concepts into successful products with memorable user experiences. International and diverse experience in senior positions in different areas of design:

  • vehicle design
  • product & industrial design
  • graphic design & visual identity

LEADERSHIP

Developing a clear vision and strong, solid strategies to reach identified goals together. Covering the whole process, including setting up and managing dedicated design operations, and all aspects of internal and external communication:

  • design strategy & direction
  • design management
  • design consulting

EDUCATION

Teaching design at university level, organizing academic collaboration projects and research activities with different institutions and guiding students, interns and colleagues along the way at different moments in their career:        

  • teaching
  • tutoring
  • mentoring

Over 20 Years of experience 
with global brands, agencies and Start Up’s

Over 20 Years of experience  with global brands, agencies and Start Up’s: Carte Noire, Ferretti Yachts, Fiat, Flavia, Gufram, ipa, Kiska, Klix, KTM, Lavazza, Necta, Pininfarina, Saeco, Smeg, TUC.

LET THERE BE LIGHT

And now look at that!

PRESS COVERAGE

PRESS COVERAGE: Asahi Shimbun Digital Magazine, Auto&Design, Cardesignnews, Carstyling, Collater.al, David, Design Diffusion News, Designboom, Designers Digest, Design Wanted, Icon DEsign, Interni, Italianity, Monocle, NÖN, ORF, Perfect Moka, Salzburger Nachrichten, Yanko Design

JUST DOODLING AROUND

Probably done during a meeting…

Projects, workshops, talks & keynoteS

PROJECTS; WORKSHOPS, TALKS & KEYNOTES: FH Joanneum, HEC Paris, Hochschule Hof, Internationale Akademie Traunkirchen, IAAD, IED, Istituto Pantheon Design & Technology, Kunstuniversität Linz, Politecnico di Milano, Politecnico di Torino, Royal College of Art, Scuola Politecnica Design, Technische Hochschule Ingolstadt, Trentino Art Academy, Design Gespräche auf Schloss Hollenegg, Expo Casa, The Italian Coffee Style, Smart Plastics.

WORK

More projects available on request.

AWARD WINNING DESIGN

AWARD WINNING DESIGN: A'Design Award, ADI Design Index, Better Design Award, Big See Product Design Award, DIA Design Intelligence Award, Designwanted Award, German Design Award, GIDA Goldreed Industrial Design Award, Good Design Award, Green Product Award, iF Design Award, Kioskedia International Design Award, Design iT Award, LIT Lighting DEsign Award, Meng Xi Cup, North American Office Products Award, Piemonte Creative Award, Red Dot Design Award, ZGDW Zagreb Design Week Award, Perspective 40 under 40 Awards
Florian Seidl

GET IN TOUCH!

Please contact me for project or consulting inquiries, media requests and events. I look forward to hearing from you.

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